The AASEG (African American Sports & Entertainment Group) was founded in 2020, with the primary purpose of using the vehicle of sports and entertainment to create a pathway for increased economic equity within the Black community. We were founded in Oakland CA, a city that for decades has been world renowned for having a large, innovative and forward thinking African American community at the forefront of issues pertinent to Black people nationwide.


Our most talked about venture is the formation of the first majority Black owned NFL franchise here in Oakland, CA accompanied by a thriving sports, entertainment, educational and business district in East Oakland at the Coliseum Site. The development will serve as the catalyst for the implementation of the Coliseum Site Specific Plan.