Creating Economic Equity Through
Sports/Entertainment & Community Development.

Lead. Achieve. Succeed

The AASEG (African American Sports & Entertainment Group) was founded in 2020 with the primary purpose of using the vehicle of sports and entertainment to create a path for enhanced economic equity for the Black community.

We were founded in Oakland CA, a city that is world renowned for having a large, innovative and forward thinking African American community that for decades has been at the forefront of issues pertinent to Black people across the country.

IMPLEMENTATION OF THE COLISEUM SPECIFIC PLAN

The plan represents: “The culmination of comprehensive planning and design efforts…of a wide range of community members, stakeholders, City staff, the Planning Commission and City Council.”

It serves as “The guiding framework for reinventing the City of Oakland’s Coliseum area as a major center for sports, entertainment, residential mixed use, and economic growth.”

Our aim is to utilize our development model as a catalyst to fully implement the Coliseum Specific Plan for the benefit of Oakland's most under-served communities in East Oakland.

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Members

The AASEG (African American Sports & Entertainment Group) was founded in 2020 with the primary purpose of using the vehicle of sports and entertainment to create a path for enhanced economic equity for the Black community.

We were founded in Oakland CA, a city that is world renowned for having a large, innovative and forward thinking African American community that for decades has been at the forefront of issues pertinent to Black people across the country.